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Olga I. Denisova
Saint Petersburg State University of Industrial Technologies and Design
Artem R. Denisov
Kostroma State University
IDENTIFYING AND ANALYSING BASE TREND IN CORPORATE UNIFORM DESIGN
Denisova O. I., Denisov A. R. Identifying and analysing base trend in corporate uniform design. Technologies & Quality. 2024. No 1(63). P. 64–69. (In Russ.) https://doi.org/10.34216/2587-6147-2024-1-63-64–69.
DOI: https://doi.org/10.34216/2587-6147-2024-1-63-64-69
УДК: 687.152
EDN: OGVTZP
Publish date: 2024-03-06
Annotation: The article examines the problem of identifying key trends in the development of the concept of corporate uniform in an organisation based on information about successfully implemented projects in various professional fields. For this purpose, an algorithm for applying data analysis methods in practical activities CRISP-DM was used, which includes six typical stages: understanding business goals, initial study of data, data preparation, modeling, evaluation and implementation. For each stage, methods (mathematical, expert) for processing data to identify trends are defined. The result of applying the proposed methodology is a visual presentation of data on identified trends in uniform design, including in the format of temperature maps, allowing a specialist in the field of costume design to reasonably interpret them and extrapolate the identified trends into the future of corporate fashion and corporate identity.
Keywords: concept, case atlas, corporate uniform functions, hierarchy analysis method, CRISP-DM data analysis process, principal component method, design
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Author's info: Olga I. Denisova, Saint Petersburg State University of Industrial Technologies and Design, Saint-Petersburg, Russia, ipolgadenisova@yandex.ru, https://orcid.org/0000-0001-6860-2292
Co-author's info: Artem R. Denisov, Kostroma State University, Kostroma, Russia, iptema@yandex.ru, https://orcid.org/ 0000-0002-3359-4103