  Galanin-SI-Rybakova-IV-Kolupaev-KN-tik-2023-3-ru.pdf |
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- PECULIARITIES OF RUSSIAN JEWELLERY BRANDS
- Galanin S. I., Rybakova I. V., Kolupaev K. N. Peculiarities of Russian jewellery brands. Technologies & Quality. 2023. No 3(61). P. 34–43. (In Russ.) https://doi.org/10.34216/2587-6147-2023-3-61-34-43.
- DOI: https://doi.org/10.34216/2587-6147-2023-3-61-34-43
- УДК: 671.1+339.13
- EDN: NRHREW
- Publish date: 2023-09-08
- Annotation: The article presents the results of analysis of peculiarities of Russian jewellery brands. The neces- sity of their creation is connected with the possibility of recovery of Russian jewellery industry from the lingering crisis. The most famous jewellery brands and their classification are considered. Some illustrative examples of brand jewelry are given. It is shown that Russian jewellery brands are mainly of the “Genius jeweller” or “Name brand” types. It is pointed out the main differences between Russian jewellery brands and the most famous foreign ones. Stylistic, design and material science features of the most famous Russian jewellery brands are discussed. It is noted that quite a limited number of jewellery brands and trademarks work in the hot enamel technique in modern Russia.
- Keywords: world jewellery brands, Russian jewellery brands, jewellery design, jewellery design, materials of jewellery, technology, hot enamel technique
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