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Olga I. Denisova
Saint Petersburg State University of Industrial Technologies and Design
Evgeny Yа. Surzhenko
Saint Petersburg State University of Industrial Technologies and Design
CULTURAL ANALYSIS OF THE EVOLUTION OF BUSINESS CORPORATE FASHION
Denisova O. I., Surzhenko E. Yа. Cultural analysis of the evolution of business corporate fashion. Technologies & Quality. 2022. No 3(57). P. 56–61. (In Russ.) https://doi.org//10.34216/2587-6147-2022-3-57-56-60.
DOI: https://doi.org/10.34216/2587-6147-2022-3-57-56-60
УДК: 687.152
EDN: XXCSRW
Publish date: 2022-10-07
Annotation: Based on modern concepts of fashion theory, the analysis of evolutionary changes in the corporate business dress code of the period 1906-2020 from the standpoint of the influence of political and foreign economic factors is carried out. Ambivalent reactions from the participants of the dress code to the change of corporate style at each stage of evolution are revealed. It is established that the tightening of the corporate dress code is characteristic of the stages of macroeconomic recovery and is due to the increased intensity of competition, which confirms the consideration of examples of the evolution of the dress code of blue-chip companies. The rethinking of the dress code policy, up to the rejection of formalised requirements, is cyclical and occurs during periods when the appearance of employees ceases to be an effective method of increasing competitiveness, including due to the growth of "unspoken" violations – manifestations of ambivalence on the part of employees.
Keywords: uniform, dress code, fashion theory, ambivalence, costume design, business attire, corporate dress code policy
Literature list: 1. Denisova O. I., Denisov A. R. Application of Bayesian networks in the evaluation of projects of corporate uniform. Tekhnologii i kachestvo [Technologies & Quality]. 2021;4(54):60–66. (In Russ.) 2. Elizarov A. A. The evolution of the classic men's suit in the XX – early XXI century*: monograph. St. Petersburg, SPb. St. Univ. of Industrial Technologies and Design Publ., 2015. 224 p. (In Russ.) 3. Denisova O. I., Surzhenko E. Ya. Formation of the conceptual approach to the historical evolution study of the costume. Izvestiya vysshikh uchebnykh zavedeniy. Tekhnologiya legkoy promyshlennosti. [The News of higher educational institutions. Technology of Light Industry]. 2018;3:73–78. (In Russ.) 4. Bondarenko M. V., Kovaleva O. V. Genesis and historical changes in the form of a knitwear. Tekhnologii i kachestvo [Technologies & Quality]. 2021;3(53):59–64. (In Russ.)
Author's info: Olga I. Denisova, Saint Petersburg State University of Industrial Technologies and Design, Saint Petersburg, Russia, ipolgadenisova@yandex.ru, https://orcid.org/0000-0001-6860-2292
Co-author's info: Evgeny Yа. Surzhenko, Saint Petersburg State University of Industrial Technologies and Design, Saint Petersburg, Russia, esurzh@mail.ru, https://orcid.org/0000-0002-7458-9642