  neoronova-ap-kovaleva-ov-tik-2021-2.pdf |
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- ETHNO-ARTISTIC PHENOMENA IN THE MODERN COSTUME OF RUSSIAN BRANDS
- Neoronova A. P., Kovaleva O. V. Ethno-artistic phenomena in the modern costume of russian brands. Tekhnologii i kachestvo = Technologies & Quality. 2021;2(52):72–80. (In Russ.) https://doi.org/ 10.34216/2587-6147-2021-2-52-72-80.
- DOI: https://doi.org/10.34216/2587-6147-2021-2-52-72-80
- УДК: 391.2
- Publish date: 2021-05-27
- Annotation: This article examines the ethnoartistic phenomena in costume as a manifestation of the Russian style. The article analyses new and developing Russian brands working in the Russian style for the expression of ethnic identity in modern costume to form a research base as a basis for identifying trends in clothing design that will combine modern fashion trends and national costume. The selection of Russian brands suitable for the study was carried out according to a number of criteria – brand philosophy and means of visual expression. Such a criterion as the brand philosophy reflects the main characteristic that determines the essence of the brand – the ideological-emotional and sensory-figurative component. For the analysis of visual expressiveness, the following positions were selected – the shape and silhouette of the costume; proportions; colour; material; ornament; decor; accessories. Thus, this study allows identifying the ethno-cultural traditions in modern costume and forming a base about the shape, design and details used in the design of new collections in the ethnic style of Russian brands.
- Keywords: ethnoartistic phenomena, Russian style, brand philosophy, visual expressiveness, modern costume, trends in costume, brand analysis
- Literature list: 1. Nekhvyadovich L. I. Etnoiskusstvoznanie kak metod izucheniya etnokul'turnyh tradicij v izobrazitel'nom iskusstve // Mir nauki, kul'tury, obrazovaniya. 2013. № 6(43). S. 417–419. 2. Bromlej Yu. V. K voprosu ob osobennostyah etnograficheskogo izucheniya soveremennosti // Sovetskaya etnografiya. 1977. № 1. S. 3–18. 3. Kamenskij A. A. O smysle hudozhestvennoj tradicii // Sovetskoe iskusstvoznanie. 1982. Vyp. 1. S. 27–30. 4. Bernshtejn B. M. Neskol'ko soobrazhenij v svyazi s problemoj «iskusstvo i etnos» // Sovet-skoe iskusstvoznanie. 1979. № 2. S. 276.