  isaeva-mv-loginova-aa-tik-2020-2.pdf |
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- ANALYSIS OF SEARCH TRAFFIC, USER INTERFACE AND TECHNICAL CHARACTERISTICS OF TOURIST SITES FROM THE POINT OF VIEW OF USER EXPERIENCE
- Isaeva M. V., Loginova A. A. Analysis of search traffic, user interface and technical characteristics of tourist sites from the point of view of user experience // Tekhnologii i kachestvo = Technologies & Quality. 2020;2(48): 29–32. (In Russ.) https://doi.org/10.34216/2587-6147-2020-2-48-29-32.
- DOI: https://doi.org/10.34216/2587-6147-2020-2-48-29-35
- УДК: 004
- Publish date: 2020-10-30
- Annotation: This work is devoted to the study and analysis of search traffic, user interface and technical characteristics of tourist websites in terms of user experience in order to identify the most important parameters that affect the user experience and the position of sites in search engines. The main content of the study is a comprehensive audit of websites, which covers various aspects of their interface and technical features with a focus on the impact of these aspects on the experience of user interaction with a web resource. A technique is proposed for analyzing a number of website indicators, including a detailed audit of technical parameters, interface features and text content. Detailed monitoring of the behavioral indicators of websites reflecting the effectiveness of technical correction measures was carried out. The influence of the experience of using a website on its ranking by search engines is analyzed. According to the results of the study, the behavioral indicators and search traffic data are correlated with the results of the analysis of the interface features and technical characteristics, which made it possible to draw a number of conclusions about the effect of various parameters on the user experience and site ranking by Yandex and Google search engines. The conclusions obtained as a result of the study can be used in drawing up a promotion strategy and information content of tourist information web resources.
- Keywords: technical audit of websites; travel web resource; analysis of information systems; user experience; search traffic; auditing the web resource interface; web design; user interface design
- Literature list: Isaeva M. V., Loginova A. A. Razrabotka koncepcii informacionnogo soprovozhdeniya turisticheskoj sfery Kostromskoj oblasti // Tekhnologii i kachestvo. – 2019. – № 1(43). – S. 32–38. Uolsh K. Klyuchevye pokazateli menedzhmenta. Kak analizirovat', sravnivat' i konstruirovat' dannye, opredelyayushchie stoimost' kompanii : per. s angl. – M. : Delo, 2000. – 360 c. PageSpeed Insights API // developers. google.com. – URL: developers.google.com/speed/ docs/insights/v5/about?utm_campaign=PSI&utm_medium=incoming-link&utm_source=PSI&hl=ru-RU (data obrashcheniya: 24.04.2020). Rolling out mobile-first indexing // Official Google Webmaster Central Blog. – URL: webmasters. googleblog. com/2018/03/rolling-out-mobile-first-indexing.html (data obrashcheniya: 24.04.2020). Kirsanov D. Veb-dizajn. – SPb. : Simvol-plyus, 2006. – 376 s. Loginova A. A., SHatrova O. A. Osobennosti podgotovki kontenta dlya detskogo sajta // Stupeni rosta – 2018 : tezisy 70-j mezhregional'noj nauch.-prakt. konf. molodyh uchenyh (Kostroma, 26 marta – 30 aprelya 2018 g.) / sost. i otv. red. L. A. Isakova. – Elektronnye tekstovye, graf. dan. (4 Mb). – Kostroma : Izd-vo Kostrom. gos. un-ta, 2018. – 1 CD. Nil'sen YA., Loranzher H. Veb-dizajn: udobstvo ispol'zovaniya veb-sajtov : per. s angl. – M. : Vil'yams, 2009. – 368 s.